On Friday my friend, Megs, and I attended the Belize Tourism Board’s Digital Marketing Summit at the Best Western Plus (aka the Biltmore) in Belize City. You may know Megs from Barefoot Services here in Placencia, they’re my go-to mechanic and car rental and of course incredible tours (like this one) and transfers too. We drove up and back the same day to attend the summit and took the Coastal Road; I’d attempted the route once before, many years ago and UGH, it was awfully rough. Road work has been happening fast and furious along the Coastal (a misnomer really since it doesn’t follow the coast) and they’re about 75% paved, even after the hard rain we had the road was still pretty decent and saved us a good amount of time.
The Biltmore was busy! Construction crews in the back working on renovations, full parking lots with 150 summit attendees, hotel guests in the pool, and I saw a sign for an Embassy meeting in another room. We heard presentations from industry leaders and my biggest takeaway was: video! I need to make more video content. The Zimmerman Group was represented; I thought their ‘Grab Life’ campaign was brilliant if a bit poorly timed, you may remember we rolled out this massive advertising campaign when the country still had quite strict covid restrictions in place. NOW is the time to “grab life” though, now that we’re fully operational and hassle free. If you missed it before, click here to see Grab Life in Belize ads. I especially loved the presentation Jason Badillo gave, he’s one of the geniuses behind Belikin’s ‘Made in Belize’ commercials- a true storyteller! Here’s one of my favorites:
I can’t promise you that RealLifeRecess is going to start putting out quality videos like that but I’m going to try to do my best. So subscribe to my Youtube Channel and follow along on adventures around Belize with us.
